Payments report

The Payments report counts your payments and what became of them — approved, declined, incomplete or abandoned — with the revenue, refunds and chargebacks behind them. Choose it in the Report menu of Explore.

Which payments it counts

The report counts every payment worth money that has an outcome. It leaves out a free payment, a checkout nobody submitted, a payment cancelled without ever being declined, and a renewal that never reached the gateway.

The date range selects payments by when they were created, in your timezone. Every measure reads a payment as it stands today and counts it in the period it was created in.

warning

A refund, a dispute or a successful retry that comes weeks after a payment changes the numbers of the period the payment was created in. Recent periods read low on refunds and chargebacks until their payments have aged.

Each payment has exactly one outcome:

Outcome	What it means
Approved	The payment was approved. A payment refunded or charged back later was approved first, so it stays approved.
Declined	The issuer or the gateway declined the latest attempt, and the payment has not succeeded since — whether a retry is scheduled, it was cancelled afterwards or it rests as failed.
Incomplete	The customer was sent to their bank or wallet to approve the payment and has not yet returned.
Abandoned	A purchase that ended as failed without a decline: the customer left the redirect without completing it, or the attempt ended before it reached the gateway.

So Payments is always the sum of Approved payments, Declined payments, Incomplete payments and Abandoned payments. An approved or a declined payment is an attempt, because the issuer or the gateway answered it. Incomplete and abandoned payments are not attempts, so the approval rates leave them out.

Measures

Measure	What it counts
Payments	Payments with an outcome: approved, declined, incomplete or abandoned.
Attempted payments	Payments the issuer or the gateway answered: approved or declined.
Approved payments	Payments that were approved, including those refunded or charged back later.
Declined payments	Payments whose latest attempt was declined and that have not succeeded since.
Incomplete payments	Payments still waiting for the customer to return from their bank or wallet.
Abandoned payments	Purchases that ended as failed without a decline. No issuer said no, so they are not attempts.
Refunded payments	Approved payments refunded in part or in full. A payment charged back after a refund counts as a chargeback instead.
Chargebacks	Approved payments the cardholder disputed.
Items sold	Units sold on approved payments: the quantities on their cart lines, added up. A payment with no cart lines sells none.
Gross revenue	The amounts of approved payments, before refunds and chargebacks.
Net revenue	Gross revenue less what was refunded and the whole amount of every payment charged back: Gross revenue minus Refund amount minus Chargeback amount.
Refund amount	What was refunded on approved payments.
Chargeback amount	The amounts of the payments the cardholder disputed.
Average order value	Gross revenue per approved payment.
Approval rate	Approved payments as a percentage of attempted payments. A payment charged back later counts as approved.
Customer approval rate	Customers with an approved payment as a percentage of customers with an attempted payment, each customer counted once: a customer declined and then approved counts as approved. Payments with no customer are left out.
Refund rate	Refunded payments as a percentage of approved payments, by count.
Chargeback rate	Chargebacks as a percentage of approved payments, by count.
Customers	Customers who made a payment, each counted once however often they paid. A payment with no customer counts none. Read the total: it does not add up across rows.
Paying customers	Customers with an approved payment, each counted once. Read the total: it does not add up across rows.

Breakdowns and filters

The Breakdown column says whether you can choose the entry in Break down by, and the Filter column whether you can filter on it. A payment with no value for a breakdown is under none.

Name	Breakdown	Filter	What it means
Payment type	Yes	Yes	Renewal for a subscription renewal charged without the customer present; Purchase for every other payment, whether the customer made it or you initiated it.
Outcome	Yes	Yes	Approved, Declined, Incomplete or Abandoned, as Which payments it counts describes.
Status	Yes	Yes	The status the payment shows, such as Succeeded, Failed, Reversed or Chargeback. See Payment statuses.
Currency	Yes	Yes	The currency the payment was made in.
Decline type	Yes	Yes	How the latest attempt was declined: Soft decline, Hard decline or Not attempted. A payment that was not declined is under none.
Decline code	Yes	Yes	Why the latest attempt was declined, as a decline code. A payment that was not declined is under none.
Gateway profile	Yes	Yes	The gateway profile the payment was processed on, read from its latest attempt. A payment that never reached a gateway is under none.
Processor reference	Yes	Yes	The processor's own reference for the latest attempt. To filter on one, type it: the editor does not list them.
Payment method type	Yes	Yes	The kind of payment method used, such as Card.
Card brand	Yes	Yes	The card's brand, such as Visa or Mastercard. A payment not made by card is under none.
Card issuer country	Yes	Yes	The country that issued the card. A breakdown shows its two-letter ISO 3166-1 code, such as US, and a filter lists the countries by name. A payment not made by card, or whose card's country is not known, is under none.
Card issuer	Yes	Yes	The bank that issued the card. A payment not made by card, or whose card's issuer is not known, is under none.
Card funding type	Yes	Yes	How the card is funded: Credit, Debit, Prepaid or Charge. A payment not made by card, or whose card's funding is not known, is under none.
Card type	Yes	Yes	Prepaid, Virtual, Virtual prepaid for a card that is both, or Standard for a card that is neither. A card known to be prepaid or virtual reads as Prepaid or Virtual when the other is not known. To filter on every prepaid card, choose Prepaid and Virtual prepaid with is one of.
Billing country	Yes	Yes	The country of the customer's billing address: the address they gave you, not the country that issued the card. A breakdown shows its two-letter ISO 3166-1 code, and a filter lists the countries by name. A customer who gave none is under none.
Shipping country	Yes	Yes	The country of the customer's shipping address — where the order goes. A breakdown shows its two-letter ISO 3166-1 code, and a filter lists the countries by name. A customer with no shipping address, as with digital goods, is under none.
Ad platform	Yes	Yes	The advertising platform the payment's traffic came from, read from the UTM tags captured at checkout. See How the ad platform is read.
UTM source	Yes	Yes	The utm_source captured at checkout.
UTM medium	Yes	Yes	The utm_medium captured at checkout.
UTM campaign	Yes	Yes	The utm_campaign captured at checkout.
UTM term	Yes	Yes	The utm_term captured at checkout.
UTM content	Yes	Yes	The utm_content captured at checkout.
UTM ID	Yes	Yes	The utm_id captured at checkout.
UTM content ID	Yes	Yes	The utm_contentid captured at checkout.
Product	Yes	Yes	The product on each line of the payment's cart. Broken down, a payment with several products counts once under each, and its amounts are shared over its lines in proportion to what each line cost, so the products' amounts add up to the payment's. A payment with no cart lines is under none. As a filter, it keeps the whole payment when its cart holds the product; broken down by Product or Price as well, only the lines of that product are shown.
Price	Yes	Yes	The price on each line of the payment's cart, counted and shared as Product is. As a filter, it keeps the whole payment when its cart holds a line at that price.
Amount	No	Yes	The payment's whole amount, in its own currency and not converted: Amount at least 50 keeps payments of 50 or more in their own currency, such as 50 dollars or 50 euros.