# Payments report The **Payments** report counts your payments and what became of them — approved, declined, incomplete or abandoned — with the revenue, refunds and chargebacks behind them. Choose it in the **Report** menu of [Explore](https://docs.odus.com/docs/guides/dashboard/insights/.md). ## Which payments it counts The report counts every payment worth money that has an outcome. It leaves out a free payment, a checkout nobody submitted, a payment cancelled without ever being declined, and a renewal that never reached the gateway. The date range selects payments by when they were created, in your timezone. Every measure reads a payment as it stands today and counts it in the period it was created in. warning A refund, a dispute or a successful retry that comes weeks after a payment changes the numbers of the period the payment was created in. Recent periods read low on refunds and chargebacks until their payments have aged. Each payment has exactly one outcome: | Outcome | What it means | | -------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Approved** | The payment was approved. A payment refunded or charged back later was approved first, so it stays approved. | | **Declined** | The issuer or the gateway declined the latest attempt, and the payment has not succeeded since — whether a retry is scheduled, it was cancelled afterwards or it rests as failed. | | **Incomplete** | The customer was sent to their bank or wallet to approve the payment and has not yet returned. | | **Abandoned** | A purchase that ended as failed without a decline: the customer left the redirect without completing it, or the attempt ended before it reached the gateway. | So **Payments** is always the sum of **Approved payments**, **Declined payments**, **Incomplete payments** and **Abandoned payments**. An approved or a declined payment is an attempt, because the issuer or the gateway answered it. Incomplete and abandoned payments are not attempts, so the approval rates leave them out. ## Measures | Measure | What it counts | | -------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Payments** | Payments with an outcome: approved, declined, incomplete or abandoned. | | **Attempted payments** | Payments the issuer or the gateway answered: approved or declined. | | **Approved payments** | Payments that were approved, including those refunded or charged back later. | | **Declined payments** | Payments whose latest attempt was declined and that have not succeeded since. | | **Incomplete payments** | Payments still waiting for the customer to return from their bank or wallet. | | **Abandoned payments** | Purchases that ended as failed without a decline. No issuer said no, so they are not attempts. | | **Refunded payments** | Approved payments refunded in part or in full. A payment charged back after a refund counts as a chargeback instead. | | **Chargebacks** | Approved payments the cardholder disputed. | | **Items sold** | Units sold on approved payments: the quantities on their cart lines, added up. A payment with no cart lines sells none. | | **Gross revenue** | The amounts of approved payments, before refunds and chargebacks. | | **Net revenue** | Gross revenue less what was refunded and the whole amount of every payment charged back: **Gross revenue** minus **Refund amount** minus **Chargeback amount**. | | **Refund amount** | What was refunded on approved payments. | | **Chargeback amount** | The amounts of the payments the cardholder disputed. | | **Average order value** | Gross revenue per approved payment. | | **Approval rate** | Approved payments as a percentage of attempted payments. A payment charged back later counts as approved. | | **Customer approval rate** | Customers with an approved payment as a percentage of customers with an attempted payment, each customer counted once: a customer declined and then approved counts as approved. Payments with no customer are left out. | | **Refund rate** | Refunded payments as a percentage of approved payments, by count. | | **Chargeback rate** | Chargebacks as a percentage of approved payments, by count. | | **Customers** | Customers who made a payment, each counted once however often they paid. A payment with no customer counts none. Read the total: it does not add up across rows. | | **Paying customers** | Customers with an approved payment, each counted once. Read the total: it does not add up across rows. | ## Breakdowns and filters The **Breakdown** column says whether you can choose the entry in **Break down by**, and the **Filter** column whether you can filter on it. A payment with no value for a breakdown is under **none**. | Name | Breakdown | Filter | What it means | | ----------------------- | --------- | ------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Payment type** | Yes | Yes | **Renewal** for a subscription renewal charged without the customer present; **Purchase** for every other payment, whether the customer made it or you initiated it. | | **Outcome** | Yes | Yes | **Approved**, **Declined**, **Incomplete** or **Abandoned**, as [Which payments it counts](#which-payments-it-counts) describes. | | **Status** | Yes | Yes | The status the payment shows, such as **Succeeded**, **Failed**, **Reversed** or **Chargeback**. See [Payment statuses](https://docs.odus.com/docs/guides/payments/payment-statuses.md). | | **Currency** | Yes | Yes | The currency the payment was made in. | | **Decline type** | Yes | Yes | How the latest attempt was declined: **Soft decline**, **Hard decline** or **Not attempted**. A payment that was not declined is under **none**. | | **Decline code** | Yes | Yes | Why the latest attempt was declined, as a decline code. A payment that was not declined is under **none**. | | **Gateway profile** | Yes | Yes | The gateway profile the payment was processed on, read from its latest attempt. A payment that never reached a gateway is under **none**. | | **Processor reference** | Yes | Yes | The processor's own reference for the latest attempt. To filter on one, type it: the editor does not list them. | | **Payment method type** | Yes | Yes | The kind of payment method used, such as **Card**. | | **Card brand** | Yes | Yes | The card's brand, such as **Visa** or **Mastercard**. A payment not made by card is under **none**. | | **Card issuer country** | Yes | Yes | The country that issued the card. A breakdown shows its two-letter ISO 3166-1 code, such as `US`, and a filter lists the countries by name. A payment not made by card, or whose card's country is not known, is under **none**. | | **Card issuer** | Yes | Yes | The bank that issued the card. A payment not made by card, or whose card's issuer is not known, is under **none**. | | **Card funding type** | Yes | Yes | How the card is funded: **Credit**, **Debit**, **Prepaid** or **Charge**. A payment not made by card, or whose card's funding is not known, is under **none**. | | **Card type** | Yes | Yes | **Prepaid**, **Virtual**, **Virtual prepaid** for a card that is both, or **Standard** for a card that is neither. A card known to be prepaid or virtual reads as **Prepaid** or **Virtual** when the other is not known. To filter on every prepaid card, choose **Prepaid** and **Virtual prepaid** with **is one of**. | | **Billing country** | Yes | Yes | The country of the customer's billing address: the address they gave you, not the country that issued the card. A breakdown shows its two-letter ISO 3166-1 code, and a filter lists the countries by name. A customer who gave none is under **none**. | | **Shipping country** | Yes | Yes | The country of the customer's shipping address — where the order goes. A breakdown shows its two-letter ISO 3166-1 code, and a filter lists the countries by name. A customer with no shipping address, as with digital goods, is under **none**. | | **Ad platform** | Yes | Yes | The advertising platform the payment's traffic came from, read from the UTM tags captured at checkout. See [How the ad platform is read](https://docs.odus.com/docs/guides/dashboard/insights/.md#how-the-ad-platform-is-read). | | **UTM source** | Yes | Yes | The `utm_source` captured at checkout. | | **UTM medium** | Yes | Yes | The `utm_medium` captured at checkout. | | **UTM campaign** | Yes | Yes | The `utm_campaign` captured at checkout. | | **UTM term** | Yes | Yes | The `utm_term` captured at checkout. | | **UTM content** | Yes | Yes | The `utm_content` captured at checkout. | | **UTM ID** | Yes | Yes | The `utm_id` captured at checkout. | | **UTM content ID** | Yes | Yes | The `utm_contentid` captured at checkout. | | **Product** | Yes | Yes | The product on each line of the payment's cart. Broken down, a payment with several products counts once under each, and its amounts are shared over its lines in proportion to what each line cost, so the products' amounts add up to the payment's. A payment with no cart lines is under **none**. As a filter, it keeps the whole payment when its cart holds the product; broken down by **Product** or **Price** as well, only the lines of that product are shown. | | **Price** | Yes | Yes | The price on each line of the payment's cart, counted and shared as **Product** is. As a filter, it keeps the whole payment when its cart holds a line at that price. | | **Amount** | No | Yes | The payment's whole amount, in its own currency and not converted: **Amount** at least `50` keeps payments of 50 or more in their own currency, such as 50 dollars or 50 euros. |